IGS is a game-changer in the energy sector, helping Fortune 500 companies drive sustainable growth while reducing their carbon footprints. With innovative and robotic solutions, IGS is transforming asset inspection and preservation, while also delivering significant environmental and operational efficiencies. These solutions extend asset life and cut fuel consumption and emissions, saving IGS’ customers millions annually.
Extra lead research. The client initially provided us with lists of preferred companies and industries, which included sectors like chemical manufacturing, oil and gas, petroleum refineries, pulp and paper, and mining and metals. We specifically targeted leads within companies of 5,000–10,000 employees globally.
We enhanced this database by conducting extensive research to find additional high-value prospects. Our focus was on key decision-makers: general managers, plant managers, and director-level positions across operations, maintenance, and safety.
Since February 2023, we’ve launched 77 unique email campaigns, each designed for a different ICP, and leveraged various approaches, including referral, face-to-face, workshop/webinar invites, and reengagement with past opportunities.
We’ve customized our campaigns based on different locations and on the client’s unique offerings and value propositions, such as:
In the highly competitive software development industry, our client struggled to stand out and make meaningful connections with potential customers. Their main challenges were:
Rushed Campaigns: Previous campaigns were launched without proper planning, which impacted their results.
We focused on manual lead research, ensuring that we collected the most accurate and up-to-date information about prospects. This allowed us to approach leads at the right time, with the right message.
We utilized advanced tools like Clay and ChatGPT to enrich the lead data further. This involved gathering additional insights about each lead’s business needs, challenges, and industry context. This enriched data allowed us to craft highly personalized outreach messages that resonated with the leads.
Before launching the campaign, we performed a proper email warm-up. This step ensured that our emails reached the leads’ inboxes, minimizing the risk of emails getting filtered into spam folders.
Our team crafted cold emails with a “sweet touch”—personalization was key. By tailoring each message to address the specific challenges and interests of each lead, we increased engagement and response rates.
Inspired by the strategies in Alex Hormozi’s “$100 Million Offers,” we ran multiple A/B tests on email copy. This iterative approach allowed us to continuously improve our outreach messaging to find what resonated best with our target audience.
By following these personalized strategies, we successfully booked 9 high-quality meetings with just under 1,000 leads—a remarkable outcome for the software development industry. Additionally, our client saw improvements in their engagement rates, open rates, and response rates.
Want to get 100 to 300 opportunities yearly and 10x your ROI? Book a call with SaaS Nurture experts to pick the right strategy and tactics that brings your sales to the next level.