Case study · Construction and fit-out · UAE
ZA Landscaping: 75 meetings from 110 leads
ZA Landscaping, landscaping contractor, selling to buyers in the UAE. Campaign period: 12 months. Named with the client's permission; the numbers are as approved for publication.
By Khalil Ahmed, founder · 10 November 2026
The numbers, with the period
Figures as approved for publication. "+" means at least this many. Meetings are meetings held with the prospect, as reported in the campaign records. They are not labelled qualified unless the definitions below say so.
The client and the challenge
Client
ZA Landscaping: landscaping contractor. Named with the client's permission.
Buyers and markets
Decision-makers in the UAE.
The challenge
Get found by buyers searching on Google and AI assistants, and turn that visibility into enquiries and meetings.
How did the work run?
- Month 1
Audit and buyer questions
Mapped the searches and AI prompts that buyers use, and audited the site against them.
- Month 1–2
Pages and answers
Built and rewrote pages so they answer those questions clearly for Google and AI assistants.
- Ongoing
Authority and listings
Strengthened the profiles and listings that search engines and AI tools rely on.
- Every month
Report and improve
Reported enquiries and meetings, and changed what was not working.
What did we count?
- Lead
- A contact at a target account who matches the buyer profile.
- MQL
- Showed interest: replied positively, clicked, downloaded or visited key pages.
- SQL
- Confirmed a real need and agreed to talk to sales.
- Meeting
- A meeting held with the prospect, as reported in the campaign records.
- Qualified meeting
- A held meeting with an SQL or BANT-ready contact.
Related pages
Industry
Service
Market
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