Outbound and appointment setting
Appointment setting services: qualified B2B meetings booked into your calendar
We run your outbound end to end: buyer research, verified contact data, warmed sending inboxes, targeted email and LinkedIn, reply handling and qualification. First campaign live in about 2 weeks.
- 816outbound campaigns run
- 950,479emails sent and tracked
- 45%median lead-to-meeting rate*
*Median across 21 tracked campaigns, April 2024 to 4 November 2026. Source: Leadee lead-to-meeting benchmark. How we count
B2B appointment setting means an outside team finds the right buyers, starts the conversation and books the meeting for your sales team. Leadee researches your target accounts, contacts decision-makers by targeted email and LinkedIn from separate sending domains, and handles every reply. Each lead is qualified on budget, authority, need and timeline before the meeting is booked, and your closer gets a BANT handover note.
Updated November 2026Who is it for?
B2B teams with a clear buyer
You know the job titles that buy from you, and one meeting with them is worth your closer's time.
Founders still doing the selling
Referrals carried you this far. You need a second source of conversations that does not depend on your own hours.
Sales teams short on new accounts
Your closers are good in the room. They need more first meetings with accounts they have not reached yet.
From brief to booked meetings
A four-step system, live in about two weeks.
- Week 1
Buyers and offer
We agree buyer roles, markets and the offer, then build the first verified list for your approval.
- Weeks 1 to 2
Setup and copy
We warm separate sending domains, never your main domain, and write the sequence. You approve every message.
- Week 2+
Launch and qualify
Campaigns go live. Our team handles replies, qualifies each lead on budget, authority, need and timeline, and books the meeting.
- Every Friday
Report and improve
A Friday report and a live dashboard show leads, meetings and what changes next.
Everything from list to booked meeting
One team covers the whole path, so nothing waits between the list, the email and the reply.
Your buyers receive short, plain emails about their situation. No templates with your logo and no hype. Every sequence is approved by you before it goes out.
- ICP and buyer persona work
- Target account and decision-maker research
- Verified contact data
- Sending infrastructure and deliverability
- Email copy and personalization, LinkedIn where included
- Reply handling, qualification and scheduling
- A BANT handover note with every meeting
Data, sending and reporting at no extra cost
No extra software to buy or manage.
Verified contact data
Decision-makers checked before they enter a campaign.
Separate sending infrastructure
Warmed lookalike domains, never your main domain.
Live dashboard and Friday report
Leads, meetings and proposals in one view, plus a report every Friday.
Results from outbound we ran
Published campaigns, each with its numbers and period.
- 800+
meetings from 1,800+ leads over 16 months.
Read the case: BIM design consultancy - 110
meetings from 190+ leads over 9 months.
Read the case: Signage and wayfinding - 75
meetings from 110 leads over 12 months.
Read the case: ZA Landscaping
Leads and held meetings are counted as reported for each campaign and period. Client names are withheld. Each case page shows how the numbers were counted.
Start small. Scale when it works.
Plans are quoted after the growth audit. Markets, volume and channels set the scope.
Paid Pilot
AED 7,455 for 30 daysYour first campaign, paid upfront. Credited to your first month if you continue.
- Meeting target agreed before launch
- BANT note for every meeting
- Credited to month 1 within 14 days
- Recommended
Leadee Revenue System
AED 14,850 /monthThe full outbound system, backed by the Meetings or We Keep Working Guarantee.
- 3-month minimum
- 10% off with 6 months upfront
- Guarantee included
Growth Engine
AED 23,960 /monthEverything in the Revenue System, plus AI search visibility and founder content.
- 6-month term
- AEO / AI search visibility
- Founder content
Enterprise
Custom quoteSeveral markets, account-based campaigns and a dedicated SDR pod.
- Usually 6 to 12 months
- Several markets
- Dedicated SDR pod
Performance Bonus (optional, any monthly plan): the full monthly fee plus AED 500 for each qualified meeting attended above the agreed target.
Sources and further reading
Official guidance and independent references on this topic.
- What is customer relationship management (CRM)? · IBMHow a CRM keeps leads, follow-up and handoffs in one place.
- Data protection laws · The Official Portal of the UAE GovernmentThe federal and free-zone data protection laws in the UAE.
Questions about outbound and appointment setting
Do you work with our CRM?
Yes. We update your CRM with every meeting and qualified reply, or use ours if you don't have one.
Who replies to interested prospects?
Our team handles replies, qualifies them against your criteria and books the meeting.
Can we target Saudi Arabia only?
Yes. Saudi campaigns run on the Saudi working week, Sunday to Thursday, and Saturday where it fits.
What happens with out-of-office replies?
Every campaign has a follow-up that contacts them again after they are back.
What counts as a qualified meeting?
We agree the definition with you before the first email goes out. It is built on budget, authority, need and timeline, and every meeting comes with those notes.
How many meetings should we expect?
The target is agreed with you before we start, based on your market and deal size. On the Leadee Revenue System it is backed by the Meetings or We Keep Working Guarantee.
Further reading
Articles on the questions buyers ask before they start.
What is a qualified meeting?
A qualified meeting is held with the right person at a target account. See how it differs from a lead, an MQL and an SQL, and who decides what counts.
Qualified meetings playbook: How B2B teams turn outreach into real pipeline
A qualified meetings playbook for B2B teams: define meeting quality, improve outreach, qualify buyers and protect sales from bad leads.
No qualified leads? Your pipeline problem usually starts before the first call
Getting no qualified leads? Learn why weak ICP, generic outreach, poor qualification, and messy CRM tracking create bad pipeline, and how to fix it.
Want a steady flow of qualified meetings with the buyers you want?
Book a 15-minute growth audit. You leave with three next steps for outbound, AI search and your website, whether or not we work with you.