Resources
Free tools, templates and research for B2B outbound
Everything here comes from how we plan, send and qualify campaigns. Use it with us or without us.
Plan the campaign before you send it
Work out how many meetings you need, check that your domain is ready to send and write down who you want to reach.
- Tool
Qualified meeting calculator
Enter the deals you want each month, your close rate and your attendance rate. The calculator works back to the held meetings, booked meetings and qualified leads you need.
- Tool
B2B market size calculator
Enter the companies in your target market, the share that fits your ICP and your contract value. See your TAM, SAM and SOM before you plan campaigns.
- Tool
Email deliverability checker
Type in a domain to read its public MX, SPF and DMARC records and see what to fix first. The lookup runs in your browser. Nothing is sent and nothing is stored.
- Template
ICP template for B2B lead generation
The sheet we use with every new client to decide which accounts and titles to target. It covers firmographic filters, buyer titles, triggers and disqualifiers.
See what campaigns have produced
Our own records, with the definitions and periods stated so you can compare them with yours.
- Original research
B2B lead-to-meeting conversion benchmarks
Lead-to-meeting conversion in the campaigns we tracked, set next to the activity totals for the wider outbound program. Period: April 2024 to 4 November 2026. Includes the method and what was left out.
- Case studies
Case studies
How individual campaigns ran: who we reached, what we sent and what came back. Start with the ones closest to your own industry and market.
How do we think about outbound?
Three articles on the decisions that shape a campaign: what to say, what to count and where to send from.
- Outbound copy
Personalisation is overrated. Relevance isn't.
Why a clever first line rarely wins a reply, and what does: the right role, a current trigger and one clear ask.
- Qualification
What is a qualified meeting?
Lead, MQL, SQL, BANT-ready and qualified meeting defined, and what happens when a meeting misses the mark.
- Deliverability
Why do we never send email campaigns from your main domain?
Lookalike sending domains, SPF, DKIM and DMARC, warm-up and monitoring, and what all of that protects.
Where should you go next?
Blog and research
New articles and research as we publish them.
Email deliverability service
Sending domains, authentication, warm-up and monitoring, set up and run for you.
Pricing
The Paid Pilot, the Leadee Revenue System, the Growth Engine and Enterprise.
B2B outbound and appointment setting
We research the buyers, write the messages, qualify the replies and book the meetings.
Want a steady flow of qualified meetings with the buyers you want?
Book a 15-minute growth audit. You leave with three next steps for outbound, AI search and your website, whether or not we work with you.