Our approach
How does Leadee run your campaign, week by week?
The process, the tools and the people behind every campaign. Your first campaign is live in about 2 weeks, sent from separate sending domains, and you approve every message.
- First campaign live in about 2 weeks
- Never your main domain
- BANT handover note per meeting
- Friday report and live dashboard
Leadee runs each campaign in a fixed order. In week 1 we agree the buyers, the offer and the target number of qualified meetings. In week 2 we set up separate, warmed sending domains and you approve every message, so the first campaign is live in about 2 weeks. After launch we handle replies, qualify every lead on budget, authority, need and timeline, and report every Friday.
Updated November 2026What happens, and when?
From the first brief to the first quarter review.
- Week 1
Buyers, offer and target
We agree your markets, buyer roles and offer, then build the first verified list. We also agree the target number of qualified meetings and what counts as qualified. You approve the ideal-customer list within 5 working days.
- Week 2
Setup, copy and launch
We warm separate lookalike sending domains, never your main domain, and write the messages. You approve every message. The first campaign goes live in about 2 weeks.
- Week 4
Replies, qualification and first changes
We handle replies and qualify each lead on budget, authority, need and timeline. Each meeting comes with a BANT handover note. The Friday report shows leads, meetings and what changes next.
- Week 8
Review against the agreed target
Around day 60 we compare the qualified meetings delivered with the target agreed before the start. On the Leadee Revenue System, a missed target means we keep working for up to 3 more months at no extra retainer cost.
- Week 12
Quarter review
We review the first quarter with you: which buyers replied, which messages worked and where the next quarter should focus. The Friday report and live dashboard continue throughout.
Your pod
The roles that work on an account, and what each one delivers every week. We describe roles here, not named people.
Strategist and account lead
Owns the plan and the agreed meeting target, decides what changes next and is your point of contact for the Friday report.
Data researcher
Builds and verifies the week's buyer list, matched to the ideal-customer profile you approved.
Copywriter
Writes and revises the messages for each buyer group. Nothing is sent until you approve it.
SDR and reply handler
Handles replies, follows up by call, WhatsApp and LinkedIn, qualifies each lead on BANT and books the meeting with your team.
Deliverability specialist
Keeps the separate sending domains and warmed inboxes healthy, and runs deliverability checks before and during sending.
Reporting
Prepares the Friday report, keeps the live dashboard current and attaches a BANT handover note to every meeting.
What do we count as qualified?
Before launch we agree what each stage means, so every number means the same thing to both sides. Exact thresholds are set with each client in week 1 and written into the campaign brief.
- Lead
- A contact at a target account who matches the buyer profile.
- MQL (marketing qualified)
- Showed interest: replied positively, clicked, downloaded or visited key pages.
- SQL (sales qualified)
- Confirmed a real need and agreed to talk to sales.
- BANT-ready
- Budget, authority, need and timeline all confirmed.
- Qualified meeting
- A held meeting with an SQL or BANT-ready contact. Held, not just booked.
The stack is included
Data, sending infrastructure and tools are included at no extra cost. There is no extra software to buy or manage.
Verified contact data
Decision-makers are checked before they enter a campaign.
Separate sending infrastructure
Warmed inboxes on lookalike domains, with deliverability checks. Never your main domain.
Live dashboard and Friday report
Leads, meetings and proposals in one place, and a report every Friday on what changes next.
Questions about how we work
How long until the first campaign is live?
About 2 weeks. Week 1 covers buyers, offer and the meeting target. Week 2 covers setup, copy and your approval.
Is our company email at risk when you send for us?
No. We never send email campaigns from your main domain. Campaigns go out from separate, warmed lookalike domains.
What do you need from us?
Approve the ideal-customer list within 5 working days, approve the messages, attend the meetings we book and flag an unqualified meeting right after it takes place. Keep the offer and target market unchanged during the campaign.
Which channels does the team use?
Email from separate sending domains and LinkedIn outreach. The dedicated SDR team also works across calls and WhatsApp.
How do we see progress?
A Friday report and a live dashboard show leads, meetings and what changes next. Each meeting comes with a BANT handover note.
Do we need to buy any software?
No. Data, sending infrastructure and tools are included at no extra cost.
Further reading
Articles on the questions buyers ask before they start.
What is a qualified meeting?
A qualified meeting is held with the right person at a target account. See how it differs from a lead, an MQL and an SQL, and who decides what counts.
B2B pipeline forecasting: How to predict revenue without fooling yourself
How B2B pipeline forecasting works, why forecasts break, which metrics to track, and how sales and marketing can predict revenue more accurately.
Qualified meetings playbook: How B2B teams turn outreach into real pipeline
A qualified meetings playbook for B2B teams: define meeting quality, improve outreach, qualify buyers and protect sales from bad leads.
Keep reading
About Leadee
Who we are and what we hold ourselves to.
Dedicated SDR team
Calls, WhatsApp and LinkedIn, qualified.
Case studies
Campaign results by sector, each with its period.
Pricing
Three ways to start, with starting prices.
Want a steady flow of qualified meetings with the buyers you want?
Book a 15-minute growth audit. You leave with three next steps for outbound, AI search and your website, whether or not we work with you.