Case study · Marketing and media · UAE

3D design studio: 26 meetings from 40+ leads

An anonymous Leadee client selling to buyers in the UAE. Campaign period: 3 months. The client name is withheld; the numbers are as approved for publication.

Results

The numbers, with the period

40+leads · 3 months
26meetings · 3 months

Figures as approved for publication. "+" means at least this many. Meetings are meetings held with the prospect, as reported in the campaign records. They are not labelled qualified unless the definitions below say so.

Context

The client and the challenge

  • Client

    3D design studio. The name is withheld until the client agrees to be named.

  • Buyers and markets

    Decision-makers in the UAE.

  • The challenge

    Get found by buyers searching on Google and AI assistants, and turn that visibility into enquiries and meetings.

Approach

How did the work run?

  1. Month 1

    Audit and buyer questions

    Mapped the searches and AI prompts that buyers use, and audited the site against them.

  2. Month 1–2

    Pages and answers

    Built and rewrote pages so they answer those questions clearly for Google and AI assistants.

  3. Ongoing

    Authority and listings

    Strengthened the profiles and listings that search engines and AI tools rely on.

  4. Every month

    Report and improve

    Reported enquiries and meetings, and changed what was not working.

Definitions

What did we count?

Lead
A contact at a target account who matches the buyer profile.
MQL
Showed interest: replied positively, clicked, downloaded or visited key pages.
SQL
Confirmed a real need and agreed to talk to sales.
Meeting
A meeting held with the prospect, as reported in the campaign records.
Qualified meeting
A held meeting with an SQL or BANT-ready contact.
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