Case study · Marketing and media · UAE and KSA
Printing and large-format graphics: 58+ meetings from 98 inquiries
An anonymous Leadee client selling to buyers in the UAE and KSA. Campaign period: 6 months (Jul 2024 to Dec 2024). The client name is withheld; the numbers are as approved for publication.
By Khalil Ahmed, founder · 10 November 2026
The numbers, with the period
Figures as approved for publication. "+" means at least this many. Meetings are meetings held with the prospect, as reported in the campaign records. They are not labelled qualified unless the definitions below say so.
The client and the challenge
Client
Printing and large-format graphics. The name is withheld until the client agrees to be named.
Buyers and markets
Decision-makers in the UAE and KSA.
The challenge
Build a steady flow of qualified meetings with new buyers, without relying on referrals or the main company email domain.
How did the campaign run?
- Week 1
Buyers and offer
Agreed the buyer roles, markets and offer, and built the first verified list.
- Week 1–2
Setup and copy
Warmed separate sending domains. The client approved every message.
- Week 2+
Launch and qualify
Handled replies and qualified each lead before booking the meeting.
- Every Friday
Report and improve
Reported leads and meetings, and changed what was not working.
What did we count?
- Lead
- A contact at a target account who matches the buyer profile.
- MQL
- Showed interest: replied positively, clicked, downloaded or visited key pages.
- SQL
- Confirmed a real need and agreed to talk to sales.
- Meeting
- A meeting held with the prospect, as reported in the campaign records.
- Qualified meeting
- A held meeting with an SQL or BANT-ready contact.
Buyers this campaign reached include
- DHL Express Middle East and North Africa
- Careem
- Al Khayyat Investments
- Buro Happold
- dmg events
- Al Masaood
- Otis Elevator Co.
- Surbana Jurong
Prospects reached in this client campaign. They are not Leadee clients and this is not an endorsement.
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