Case study · SEO and AI search · Energy and industrial · UAE
SEO and AI search for a 3D printing studio
12,829 Google AI-feature impressions, and named in ChatGPT, Gemini and Google AI Mode answers. Client name withheld.
By Khalil Ahmed, founder · 11 November 2026
The numbers, with the period
455 non-brand searches average a first-page position, led by city-level 3D printing terms. In Semrush's November reading, AI assistants mention the studio 40 times, up 21.2%.
Period: 16 months (Jul 2025 to Nov 2026). Figures come from the client's own Google Search Console and Semrush accounts, read on 11 November 2026. How we measured
The reports, as recorded
Screen recordings of the client's dashboards. The brand name and page addresses are blurred; keywords, positions and numbers are unedited.
Searches the site ranks for, without its brand name
| Search | Average position | Impressions | Clicks |
|---|---|---|---|
| 3d printing dubai | 5.9 | 22,470 | 628 |
| 3d printing in dubai | 6.9 | 3,223 | 108 |
| 3d printing uae | 4.7 | 9,813 | 84 |
| 3d print dubai | 3.2 | 1,670 | 77 |
| 3d printing service dubai | 5.2 | 9,406 | 72 |
| dubai 3d printing | 3.3 | 1,428 | 71 |
| 3d printing companies in dubai | 4.2 | 8,932 | 49 |
| 3d printing | 8.9 | 7,543 | 44 |
How often AI assistants name the brand
28/100 AI visibility
Semrush AI Visibility score, November 2026.
40 mentions, 27 citations
Times tracked AI answers named the brand or linked its pages as a source, in the Semrush reading of 11 November 2026.
Where it appears
ChatGPT, Google AI Overviews, AI Mode, Gemini
How did the work run?
- Month 1
Buyer questions
Mapped the searches and AI prompts buyers use, then audited the site against them.
- Month 1–2
Pages that answer
Built and rewrote pages so each one answers a real buyer question clearly.
- Ongoing
Proof and listings
Strengthened the profiles, listings and sources that Google and AI assistants rely on.
- Every month
Measure and improve
Tracked rankings, AI citations and enquiries, and changed what was not working.
How we measured
- Sources
- Figures come from the client's own Google Search Console and Semrush accounts, read on 11 November 2026.
- Period
- 16 months (Jul 2025 to Nov 2026). Search Console keeps 16 months of data, so earlier results are not shown.
- Click
- A visit from a Google or Bing results page, as reported by Search Console or Bing Webmaster Tools.
- Impression
- A time the site appeared in search results for a query, as reported by the same tools.
- Non-brand query
- A search that does not include the client's name. These show visibility earned with new buyers.
- AI-feature impression
- A time a page appeared in Google's AI Overviews or AI Mode, from Search Console's Generative AI report.
- AI citation
- A time an AI answer linked the site as a source: in Bing Webmaster Tools' AI Performance report, which covers Microsoft Copilot, Bing AI summaries and select partners without a split, or in an AI answer tracked by Semrush.
Questions about this case
Which 3D printing searches bring clicks from Google?
Over 16 months, Search Console shows "3d printing dubai" (average position 5.9, 628 clicks), "3d printing in dubai" (average position 6.9, 108 clicks), "3d printing uae" (average position 4.7, 84 clicks) and "3d print dubai" (average position 3.2, 77 clicks). Positions are averages for the period; searches with the studio's name are left out.
Are these AI Overviews or AI Mode impressions?
Both. Search Console's Generative AI report counts AI Overviews and AI Mode together, so this page does not split them.
Where do the numbers come from?
From the client's own Google Search Console and Semrush accounts, read on 11 November 2026. The client name and page addresses are withheld.
Other SEO and AI search cases
Signage and cladding manufacturer
2,163 AI citations reported by Bing Webmaster Tools, 11 May to 8 Nov 2026, plus 19K Google AI-feature impressions.
BIM and engineering consultancy
5,762 AI citations reported by Bing Webmaster Tools, 11 May to 8 Nov 2026, on BIM standards and execution-plan questions.
WeTarseel
114,000 Google impressions in November 2025, from a site first indexed on 28 April 2025.
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