Case study · SEO and AI search · Technology · Pakistan and GCC
SaaS SEO: from no indexed pages to page one
114,000 Google impressions in November 2025, from a site first indexed on 28 April 2025. WeTarseel, WhatsApp Business API SaaS. Named with the client's permission.
By Khalil Ahmed, founder · 11 November 2026
The numbers, with the period
The site had no rankings, impressions or indexed pages when the work began in April 2025. By November 2025 it earned 669 Google clicks a month at an average position of 9.4, and averaged first or second in Pakistan for three WhatsApp API searches. GA4 has recorded 72K sessions on the whole site since June 2025, 2,069 of them from AI assistants; the most-read guides cover account bans, pricing and setup.
Period: Google Search Console Jun to early Dec 2025; GA4 Jun 2025 to Nov 2026. Search Console figures are from the December 2025 client report (that access has since ended). GA4 and Semrush figures were read from the client's own accounts on 11 November 2026. How we measured
The reports, as recorded
Screen recordings of the client's dashboards. The brand name and page addresses are blurred; keywords, positions and numbers are unedited.
From zero to page one, month by month
| Month | Clicks | Impressions | Average position |
|---|---|---|---|
| Jun 2025 | 6 | 1.4K | 33.5 |
| Jul 2025 | 142 | 27.8K | 29.5 |
| Aug 2025 | 176 | 51.9K | 29.3 |
| Sep 2025 | 242 | 48.3K | 19.7 |
| Oct 2025 | 480 | 75.1K | 10.5 |
| Nov 2025 | 669 | 114K | 9.4 |
Buyer searches the site ranks for, without its brand name
| Search | Market | Average position |
|---|---|---|
| whatsapp api in pakistan | Pakistan | 1.3 |
| whatsapp api pakistan | Pakistan | 1.5 |
| whatsapp api provider in pakistan | Pakistan | 1.8 |
| whatsapp api integration pakistan | Pakistan | 2.8 |
| whatsapp api pricing pakistan | Pakistan | 3.7 |
| official whatsapp api | All countries | 1 |
| how to buy whatsapp api | All countries | 1 |
| whatsapp api services | All countries | 1 |
| whatsapp api software | All countries | 1 |
| whatsapp api pricing per month | All countries | 1 |
| can i use whatsapp business app and whatsapp api at the same time | All countries | 1 |
| whatsapp api for small business | All countries | 2 |
| whatsapp api plans | All countries | 3 |
Which AI assistants send visitors
| AI assistant | Sessions |
|---|---|
| ChatGPT | 1,267 |
| Gemini | 390 |
| Claude | 249 |
| Perplexity | 148 |
| Microsoft Copilot | 15 |
The guides buyers read most
| Guide topic | Page views |
|---|---|
| Why WhatsApp Business accounts get banned | 11,100 |
| WhatsApp Business API in Pakistan | 3,747 |
| Running the WhatsApp Business app and API together | 1,719 |
| WhatsApp API pricing explained | 1,126 |
| WhatsApp link generator tool | 790 |
| What to do when a number gets blocked | 743 |
| Changes to broadcast messaging | 711 |
| WhatsApp API pricing for Pakistan | 601 |
How often AI assistants name the brand
14/100 AI visibility
Semrush AI Visibility score, November 2026.
4 mentions, 29 citations
Times tracked AI answers named the brand or linked its pages as a source, in the Semrush reading of 11 November 2026.
Where it appears
Gemini, ChatGPT, AI Mode
How did the work run?
- Month 1
Buyer questions
Mapped the searches and AI prompts buyers use, then audited the site against them.
- Month 1–2
Pages that answer
Built and rewrote pages so each one answers a real buyer question clearly.
- Ongoing
Proof and listings
Strengthened the profiles, listings and sources that Google and AI assistants rely on.
- Every month
Measure and improve
Tracked rankings, AI citations and enquiries, and changed what was not working.
How we measured
- Sources
- Search Console figures are from the December 2025 client report (that access has since ended). GA4 and Semrush figures were read from the client's own accounts on 11 November 2026.
- Period
- Google Search Console Jun to early Dec 2025; GA4 Jun 2025 to Nov 2026.
- Click
- A visit from a Google or Bing results page, as reported by Search Console or Bing Webmaster Tools.
- Impression
- A time the site appeared in search results for a query, as reported by the same tools.
- Non-brand query
- A search that does not include the client's name. These show visibility earned with new buyers.
- AI-feature impression
- A time a page appeared in Google's AI Overviews or AI Mode, from Search Console's Generative AI report.
- AI citation
- A time an AI answer linked the site as a source: in Bing Webmaster Tools' AI Performance report, which covers Microsoft Copilot, Bing AI summaries and select partners without a split, or in an AI answer tracked by Semrush.
- AI assistant session
- A GA4 session whose source is ChatGPT, Gemini, Claude, Perplexity or Microsoft Copilot. Sessions from SEO tools are excluded.
Questions about this case
Which WhatsApp API searches does the site rank for?
In the December 2025 client report, Google Search Console showed average positions in Pakistan of 1.3 for "whatsapp api in pakistan", 1.5 for "whatsapp api pakistan" and 1.8 for "whatsapp api provider in pakistan". Across all countries it averaged position 1 for searches such as "official whatsapp api" and "how to buy whatsapp api". Positions are averages for the reported period.
Which AI assistants send visitors, and how are the sessions counted?
GA4 recorded 2,069 sessions from AI assistants between June 2025 and November 2026: ChatGPT 1,267, Gemini 390, Claude 249, Perplexity 148 and Microsoft Copilot 15. A session counts when its GA4 source is one of these assistants; sessions from SEO tools are excluded.
Which WhatsApp API topics did readers open most?
By GA4 page views, June 2025 to November 2026: Why WhatsApp Business accounts get banned (11,100), WhatsApp Business API in Pakistan (3,747) and Running the WhatsApp Business app and API together (1,719). Page addresses are withheld.
Why do the Search Console and GA4 periods differ?
The Search Console figures come from the December 2025 client report and cover June to early December 2025; that access has since ended. GA4 and Semrush figures were read from the client's own accounts on 11 November 2026.
Where do the numbers come from?
Search Console figures are from the December 2025 client report (that access has since ended). GA4 and Semrush figures were read from the client's own accounts on 11 November 2026. The client is named with its permission; page addresses are withheld.
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