Case study · SEO and AI search · Technology · Australia
Getting a software agency into Google's AI answers
4,168 Google AI-feature impressions for software development questions in Australia. Webhouse, Software development agency. Named with the client's permission.
By Khalil Ahmed, founder · 11 November 2026
The numbers, with the period
Industry service pages started appearing in Google's AI answers for development-company questions. 96 non-brand searches average a first-page position, and 254 visits came straight from ChatGPT and other assistants.
Period: 16 months (Jul 2025 to Nov 2026). Figures come from the client's own Google Search Console, GA4 and Semrush accounts, read on 11 November 2026. How we measured
Searches the site ranks for, without its brand name
| Search | Average position | Impressions | Clicks |
|---|---|---|---|
| mar tech development services | 8.8 | 828 | 0 |
| martech software development services | 14.0 | 451 | 0 |
| python development company | 10.1 | 414 | 1 |
| react native app development sydney | 13.1 | 255 | 0 |
| proptech software development | 13.0 | 226 | 0 |
| python development company australia | 10.2 | 192 | 2 |
| construction office admin automation | 8.1 | 180 | 0 |
| real estate software development | 14.8 | 174 | 0 |
Pages Google shows in AI Overviews and AI Mode
| Service page topic | AI-feature impressions |
|---|---|
| Martech software development | 1,122 |
| SaaS development | 328 |
| Python development | 140 |
| Construction admin and AI automation | 136 |
| Insurance software development | 107 |
| Real estate software development | 104 |
Which AI assistants send visitors
| AI assistant | Sessions |
|---|---|
| ChatGPT | 245 |
| Gemini | 3 |
| Perplexity | 3 |
| Microsoft Copilot | 3 |
How often AI assistants name the brand
AI visibility building
Semrush AI Visibility score, November 2026.
0 mentions, 2 citations
Times tracked AI answers named the brand or linked its pages as a source, in the Semrush reading of 11 November 2026.
Where it appears
Cited for React development questions
How did the work run?
- Month 1
Buyer questions
Mapped the searches and AI prompts buyers use, then audited the site against them.
- Month 1–2
Pages that answer
Built and rewrote pages so each one answers a real buyer question clearly.
- Ongoing
Proof and listings
Strengthened the profiles, listings and sources that Google and AI assistants rely on.
- Every month
Measure and improve
Tracked rankings, AI citations and enquiries, and changed what was not working.
How we measured
- Sources
- Figures come from the client's own Google Search Console, GA4 and Semrush accounts, read on 11 November 2026.
- Period
- 16 months (Jul 2025 to Nov 2026). Search Console keeps 16 months of data, so earlier results are not shown.
- Click
- A visit from a Google or Bing results page, as reported by Search Console or Bing Webmaster Tools.
- Impression
- A time the site appeared in search results for a query, as reported by the same tools.
- Non-brand query
- A search that does not include the client's name. These show visibility earned with new buyers.
- AI-feature impression
- A time a page appeared in Google's AI Overviews or AI Mode, from Search Console's Generative AI report.
- AI citation
- A time an AI answer linked the site as a source: in Bing Webmaster Tools' AI Performance report, which covers Microsoft Copilot, Bing AI summaries and select partners without a split, or in an AI answer tracked by Semrush.
- AI assistant session
- A GA4 session whose source is ChatGPT, Gemini, Claude, Perplexity or Microsoft Copilot. Sessions from SEO tools are excluded.
Questions about this case
Which software service pages appear in Google's AI answers?
In Search Console's Generative AI report over 16 months, the pages with the most AI-feature impressions are about Martech software development (1,122), SaaS development (328), Python development (140) and Construction admin and AI automation (136). Page addresses are withheld.
Are these AI Overviews or AI Mode impressions?
Both. Search Console's Generative AI report counts AI Overviews and AI Mode together, so this page does not split them.
Where do the numbers come from?
From the client's own Google Search Console, GA4 and Semrush accounts, read on 11 November 2026. The client is named with its permission; page addresses are withheld.
Other SEO and AI search cases
Signage and cladding manufacturer
2,163 AI citations reported by Bing Webmaster Tools, 11 May to 8 Nov 2026, plus 19K Google AI-feature impressions.
3D printing and prototyping studio
12,829 Google AI-feature impressions, and named in ChatGPT, Gemini and Google AI Mode answers.
BIM and engineering consultancy
5,762 AI citations reported by Bing Webmaster Tools, 11 May to 8 Nov 2026, on BIM standards and execution-plan questions.
Want a steady flow of qualified meetings with the buyers you want?
Book a 15-minute growth audit. You leave with three next steps for outbound, AI search and your website, whether or not we work with you.