Case study · Energy and industrial · UAE and Kuwait

Solar energy and EPC: 79+ meetings from 132 inquiries

An anonymous Leadee client selling to buyers in the UAE and Kuwait. Campaign period: 7 months (Jun 2024 to Dec 2024). The client name is withheld; the numbers are as approved for publication.

Results

The numbers, with the period

132inquiries · 7 months (Jun 2024 to Dec 2024)
79+meetings · 7 months (Jun 2024 to Dec 2024)

Figures as approved for publication. "+" means at least this many. Meetings are meetings held with the prospect, as reported in the campaign records. They are not labelled qualified unless the definitions below say so.

Context

The client and the challenge

  • Client

    Solar energy and EPC. The name is withheld until the client agrees to be named.

  • Buyers and markets

    Decision-makers in the UAE and Kuwait.

  • The challenge

    Build a steady flow of qualified meetings with new buyers, without relying on referrals or the main company email domain.

Approach

How did the campaign run?

  1. Week 1

    Buyers and offer

    Agreed the buyer roles, markets and offer, and built the first verified list.

  2. Week 1–2

    Setup and copy

    Warmed separate sending domains. The client approved every message.

  3. Week 2+

    Launch and qualify

    Handled replies and qualified each lead before booking the meeting.

  4. Every Friday

    Report and improve

    Reported leads and meetings, and changed what was not working.

Definitions

What did we count?

Lead
A contact at a target account who matches the buyer profile.
MQL
Showed interest: replied positively, clicked, downloaded or visited key pages.
SQL
Confirmed a real need and agreed to talk to sales.
Meeting
A meeting held with the prospect, as reported in the campaign records.
Qualified meeting
A held meeting with an SQL or BANT-ready contact.

Buyers this campaign reached include

  • Al-Futtaim
  • Emirates Global Aluminium
  • Al Ghurair
  • Julphar
  • Huawei Digital Power Middle East & Central Asia
  • Arada
  • Chalhoub Group
  • RAK Ceramics

Prospects reached in this client campaign. They are not Leadee clients and this is not an endorsement.

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