Case study · SEO and AI search · Marketing and media · UAE
SEO for a vehicle graphics and printing company
81 non-brand searches with an average first-page position on Google, for print and graphics services. Client name withheld.
By Khalil Ahmed, founder · 11 November 2026
The numbers, with the period
A small print and graphics site holding page-one rankings for service searches, with organic search now its second-largest traffic source.
Period: 16 months (Jul 2025 to Nov 2026). Figures come from the client's own Google Search Console, GA4 and Semrush accounts, read on 11 November 2026. How we measured
Searches the site ranks for, without its brand name
| Search | Average position | Impressions | Clicks |
|---|---|---|---|
| hoarding wrap | 3.7 | 477 | 0 |
| pvc banner | 9.7 | 335 | 0 |
| graphics | 3.6 | 33 | 0 |
| building branding | 2.8 | 31 | 1 |
| pvc graphics | 2.3 | 9 | 0 |
| printed graphics | 6.7 | 7 | 0 |
| print graphics | 7.8 | 6 | 0 |
| graphics print | 9.6 | 5 | 1 |
Pages Google shows in AI Overviews and AI Mode
| Page topic | AI-feature impressions |
|---|---|
| Metro station graphics project | 50 |
| Hoarding wraps | 26 |
| Building branding | 6 |
| PVC banner graphics | 4 |
Which AI assistants send visitors
| AI assistant | Sessions |
|---|---|
| ChatGPT | 25 |
| Perplexity | 1 |
How often AI assistants name the brand
25/100 AI visibility
Semrush AI Visibility score, November 2026.
6 mentions, 1 citations
Times tracked AI answers named the brand or linked its pages as a source, in the Semrush reading of 11 November 2026.
Where it appears
Google AI Mode, Gemini, ChatGPT
How did the work run?
- Month 1
Buyer questions
Mapped the searches and AI prompts buyers use, then audited the site against them.
- Month 1–2
Pages that answer
Built and rewrote pages so each one answers a real buyer question clearly.
- Ongoing
Proof and listings
Strengthened the profiles, listings and sources that Google and AI assistants rely on.
- Every month
Measure and improve
Tracked rankings, AI citations and enquiries, and changed what was not working.
How we measured
- Sources
- Figures come from the client's own Google Search Console, GA4 and Semrush accounts, read on 11 November 2026.
- Period
- 16 months (Jul 2025 to Nov 2026). Search Console keeps 16 months of data, so earlier results are not shown.
- Click
- A visit from a Google or Bing results page, as reported by Search Console or Bing Webmaster Tools.
- Impression
- A time the site appeared in search results for a query, as reported by the same tools.
- Non-brand query
- A search that does not include the client's name. These show visibility earned with new buyers.
- AI-feature impression
- A time a page appeared in Google's AI Overviews or AI Mode, from Search Console's Generative AI report.
- AI citation
- A time an AI answer linked the site as a source: in Bing Webmaster Tools' AI Performance report, which covers Microsoft Copilot, Bing AI summaries and select partners without a split, or in an AI answer tracked by Semrush.
- AI assistant session
- A GA4 session whose source is ChatGPT, Gemini, Claude, Perplexity or Microsoft Copilot. Sessions from SEO tools are excluded.
Questions about this case
Which print and graphics searches rank on Google page one?
Over 16 months, Search Console shows "hoarding wrap" (average position 3.7, 477 impressions), "pvc banner" (average position 9.7, 335 impressions), "graphics" (average position 3.6, 33 impressions) and "building branding" (average position 2.8, 31 impressions). Positions are averages for the period; searches with the company's name are left out.
Which pages appear in Google's AI answers?
In Search Console's Generative AI report over 16 months, the pages with the most AI-feature impressions are about Metro station graphics project (50), Hoarding wraps (26), Building branding (6) and PVC banner graphics (4). Page addresses are withheld.
Where do the numbers come from?
From the client's own Google Search Console, GA4 and Semrush accounts, read on 11 November 2026. The client name and page addresses are withheld.
Other SEO and AI search cases
Signage and cladding manufacturer
2,163 AI citations reported by Bing Webmaster Tools, 11 May to 8 Nov 2026, plus 19K Google AI-feature impressions.
3D printing and prototyping studio
12,829 Google AI-feature impressions, and named in ChatGPT, Gemini and Google AI Mode answers.
BIM and engineering consultancy
5,762 AI citations reported by Bing Webmaster Tools, 11 May to 8 Nov 2026, on BIM standards and execution-plan questions.
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