Case study · Marketing and media · UAE and Oman
1115inc: 19+ meetings from 32 inquiries
1115inc, b2B services company, selling to buyers in the UAE and Oman. Campaign period: 9 months (Nov 2025 to Jul 2026). Named with the client's permission; the numbers are as approved for publication.
By Khalil Ahmed, founder · 10 November 2026
The numbers, with the period
Figures as approved for publication. "+" means at least this many. Meetings are meetings held with the prospect, as reported in the campaign records. They are not labelled qualified unless the definitions below say so.
The client and the challenge
Client
1115inc: b2B services company. Named with the client's permission.
Buyers and markets
Decision-makers in the UAE and Oman.
The challenge
Build a steady flow of qualified meetings with new buyers, without relying on referrals or the main company email domain.
How did the campaign run?
- Week 1
Buyers and offer
Agreed the buyer roles, markets and offer, and built the first verified list.
- Week 1–2
Setup and copy
Warmed separate sending domains. The client approved every message.
- Week 2+
Launch and qualify
Handled replies and qualified each lead before booking the meeting.
- Every Friday
Report and improve
Reported leads and meetings, and changed what was not working.
What did we count?
- Lead
- A contact at a target account who matches the buyer profile.
- MQL
- Showed interest: replied positively, clicked, downloaded or visited key pages.
- SQL
- Confirmed a real need and agreed to talk to sales.
- Meeting
- A meeting held with the prospect, as reported in the campaign records.
- Qualified meeting
- A held meeting with an SQL or BANT-ready contact.
Buyers this campaign reached include
- Traffik360
- Xanara
- Adapts Media
- E-Promo Group
- Powder Beauty
- Interesting Times
- Fluence Pay
- Comptoir 102
Prospects reached in this client campaign. They are not Leadee clients and this is not an endorsement.
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